Top 5 Beauty Retail Apps on Android in South Africa: Q4 2024 Performance

In the fourth quarter of 2024, the Android platform in South Africa saw notable activity among beauty retail apps. According to Sensor Tower, these apps experienced varied trends in downloads and user engagement.

Standard Skin & Beauty showed fluctuating weekly downloads, peaking at around 1K in late November before tapering off to 232 by the end of December.

VILLA FRAGRANCES experienced a consistent decline in downloads from a high of 511 in mid-November to 136 by the end of the year.

Think Dirty from Think Dirty Inc. saw a steady increase in weekly downloads, peaking at 273 in early December. The app's revenue fluctuated, reaching a high of $24 in the same period, while weekly active users increased from 1.4K to 1.8K during the quarter.

The performance of Nu Skin Vera was marked by a decline in both downloads and active users, with downloads dropping from 70 to just 7 by late December, and active users decreasing from 207 to 130.

Finally, SKIN functional had modest download numbers, with a spike to 154 in mid-November before settling at 17 by the year's end.

For more detailed insights into these trends, visit Sensor Tower.